Publicity

What many people don’t realize is that there is an enormous difference between marketing and PR. Consider any book that’s well known. You will find it had significant public relation campaigns around it. Certainly this is true for every best seller. Maybe you aren’t interested in promoting your book, your ideas, and yourself. That is fine, but at Roberts & Ross we pride ourselves as being a true supportive partner committed to help our authors achieve all their hopes, dreams, and desires.

Have you ever dreamed on being on Oprah, the Today Show or Good Morning America? Why not? Let’s think big and go for it! If you can conceive it and believe it, you can achieve it. Let us help you! You’ve spent a lot of time writing your book. You wrote it for a reason and we have to think you believe in it to do as much work as you have. At Roberts & Ross we want to offer the best chance to enjoy all the success you desire! Let’s explore the possibilities with one of our PR experts.

Sample Book Publicity Programs

• Author Radio Tour: Our publicist develops a specific list of 75 radio programs whose producers are looking for books like yours to discuss on the air.  We then pitch your book to them and set up interviews for you.  Our authors are interviewed on national, large-market, satellite networks (XM and Sirius), and local stations depending on the topics and themes of an author´s book.
• Galley Mailing Service: We hand-pick a list of media outlets to send advance reading copies of your book in order to generate a pre-release buzz and garner reviews.
• Full Book Publicity Campaign: Your personal book publicist creates a customized book publicity campaign, targeting the right media venues.  This includes a full press kit, initial contact with 150 media outlets, follow-up, and setting up interviews.
• Book Publicity Setup: Get a customized book publicity campaign, complete with professionally drafted press releases and at least fifty media contacts who cover books like yours.
• Press Kit :  To assist in the promotion of your book, we will create all of the materials required of a professional press kit and send them to you in both printed and electronic form.
• Sell Sheet : We will create a sell sheet containing all the requisite information for your book, designed for bookstores and wholesalers.  
• National Network Shows (ABC, NBC, CBS, CNN, Fox News Channel) as well as National Syndicated TV shows; national Cable shows, national radio networks