Book Signings

Depending on the market, genre, and attitude of the writer, an author can make anywhere from five to one hundred sales at a signing! There's a myth going around that book signings don't make money. As with any promotional idea, you'll get out what you put in. Through the R&R PR machine we’ll set up book signing for you.

R & R can set up the signings. Subsequent calls go out to find out if the stores have ordered your books, if they're promoting the signing, and if they've got you on the calendar. Have you ever dreamed of people lining up ten deep to have you sign the book they just bought?

Promote on your end. Tell your friends and family. Tell their friends. Make an announcement on any list serves you belong to. Even if no one on your list is a local, they might have friends who are. Make up an insert to slip into every bill you pay, every letter you mail. On the insert, put your name, your book, the date and time and place of the signing. You could do it on your computer for nothing, or get fancy and have something made up at a copy shop. Send a press release to your local newspaper. Post the info on your web page. There are several inexpensive ways to get the word out. Obviously, the more effort you put in, the greater chances of increased attendance. If you are working with one of our marketing coaches, they will talk your through this process and ensure your book signing a fun and fruitful experience!