Advertising

You can’t sell your book without spending any money to market it. No matter what your friends say, regardless of your network ("I know a guy who is a TV producer") and outlets you think you have, in the end you must make some investment to have success. Having your book in the retail systems or listed in the Internet book stores is not enough. People need to know about it before they can buy it.

At Roberts & Ross we employ time-tested techniques to give your book the best opportunity to achieve all the goals you have for it. We have many customized packages suited to meet your needs.

If you cannot afford to invest some money to market your book without needing an immediate return, you have to decide if this is the right time for you publish. The saying is never truer than in the publishing business, “You have to spend money to make money.” Getting your book out there and known is a marathon, not a sprint.  And successful book promotion will be determined by your commitment and the partnership we form together.  The marketing services we provide will help you jumpstart your book marketing and can drive potential book buyers to your Website or to the bookstores.  But your book won’t sell if you aren't actively involved and committed to your project, goals, dreams and desires.

Here’s just a sample of the marketing services we offer:

5-Week Coaching Program

This is the basic marketing and PR package we offer. You get six hours of coaching with our marketing and PR expert. You will discuss such topics as:

▪ How you can use the book to become known as “the expert.

▪ How to monetize the book beyond royalties.

▪ How to to use Guerrilla Marketing tactics to take the book to as close to #1 online as possible.

If it is right for you, our expert PR and marketing team will also help you turn your book concept into a TV show, a movie, or a radio show. It’s up to you how big you want to go—the possibilities are endless—it’s up to you to make the commitment and we’ll help you achieve all of your dreams!

However, marketing also involves serious footwork. Here’s another sample program we offer:

Sample Online Book Marketing Programs

• Blog Set-Up: Our online experts will help you set-up a blog that creates a regularly updated online avenue for promoting you and your book.
• Website Exposure Program: This program is great way to jumpstart traffic to your book´s website with 10,000 guaranteed visitors and write-ups in 10 popular blogs whose audience are potential readers of your book.
• Search Engine & Directory Submissions: We manually submit your website to all major search engines and 50+ specialized online directories, including those that exclusively cover arts, literature and publishing.  You then receive a custom report showing all search engines and directories to which your website was submitted.
• Online Ad Campaigns: Our E-commerce experts will design ad campaigns with the top search engines (Google, MSN and Yahoo) to precisely target people who are already searching for topics related to your book.
• Search Engine Optimized Website:  We will create an optimized, two to three page website that will focus on the high-impact themes of your book and specific keyword terms that potential readers of your book are searching , thus driving qualified traffic to your book´s website. This Website includes complete book fulfillment services.
• Book Marketing on Social Networking sites: Allow our social networking guru to create a plan to generate a buzz about your book on one or all of the following sites on Myspace and Facebook.

There are too many to list but trust at Roberts & Ross, we will be as committed as you are and have the experts to differentiate your book from the deep pool of books in the market.